Meet the Founders..
Ajay Aggarwal
A seasoned entrepreneur and committed social activist, Ajay Aggarwal brings a rare blend of business acumen, integrity, and heart to Hues and Shades. With decades of experience in the real estate sector and interiors business, Ajay developed a sharp eye for quality, design, and space - all of which now shape the foundation of this home furnishing brand.
Renowned for his expertise in procurement, Ajay has built a reputation for sourcing high-quality materials at genuine prices, ensuring value without compromise. His unwavering ethics and hands-on approach have made him a trusted name across industries.
Hues and Shades is more than just a business — it’s his vision to create homes that feel as good as they look. Inspired by India’s rich design heritage and rooted in modern aesthetics, the brand is built on the belief that every space deserves beauty, authenticity, and soul.
Beyond business, Ajay Aggarwal has been deeply involved in community development, particularly in the education of underprivileged children. His work reflects a core belief: that success means little if it doesn’t uplift others.
PARTNER, CEO
A happy home doesn’t just nurture a family - it strengthens society.
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Chaitanya Aggarwal
At just 22 years old, Chaitanya Aggarwal brings fresh energy, modern vision, and entrepreneurial drive to Hues and Shades. As the next generation in a legacy of purpose-driven business, Chaitanya works closely with his father, Ajay Aggarwal, combining time-tested values with contemporary ideas.
With a keen interest in design trends, branding, and business strategy, Chaitanya is deeply involved in expanding the brand’s digital presence, product curation, and market outreach. His youthful perspective and passion for innovation are helping shape Hues and Shades into a label that speaks to both tradition and today’s lifestyle.
Poised to take the business to new heights, Chaitanya sees Hues and Shades not just as a home furnishing brand, but as a platform to create meaningful, beautiful living spaces that bring happiness and harmony into people’s lives.
I’m here to build more than a business - I want to build experiences that feel like home.
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PARTNER
Head Office
29 New Gobindgarh, S.D. College Road, Jalandhar - 144001
Branch Office
14 Tanda Road, Near KMV College, Jalandhar - 144004